SASKIA FOLEY NAMED CEO OF RADIUS®

Foley Continues Environmental and Product innovation Focused Initiatives In Her New Role


KUTZTOWN, PA March, 2011 – Saskia Foley, daughter of founder Kevin Foley, is now the CEO of RADIUS®. She joined the family business over 15 years ago, working in assembly during her summers home from school, and has spent the past few years as Executive Vice President of Sales & Marketing, learning everything there is to know about the industry. As CEO, Foley’s entrepreneurial spirit and MBA background at Babson College (Olin School of Business), #1 in the USA for Entrepreneurship, coupled with her creativity and passion for the brand will allow her to continue the tradition of innovation started by her father upon creating RADIUS®. Kevin Foley will stay on as President and Founder.

“I intend to continue the mission my father set out to achieve when he created RADIUS®, while expanding the company at the same time,” said Foley. “We currently have a number of initiatives underway to improve dental care around the world while staying cognizant of the environmental and design aspects of each product we create.”

Foley hit the ground running in her new position by visiting key retailers and expanding distribution on the East and West Coast and Canada, finding a home in 80 Wegmans stores in addition to the rest of its national distribution. RADIUS® is also expanding its line of Totz Toothbrushes, adding two new colors: green and orange sparkle. All colors are100% FDA approved and BPA Free.

“It is time for RADIUS® to grow and for people all over the world to experience superior dental care,” said Foley. “I’m excited to be a part of this expansion process and have many plans in place to bring the company to a whole new level.”

RADIUS® is also focusing on the environmental effects of its business with the recent installation of a Borrego Solar System at the RADIUS® plant and offices. Now, each and every RADIUS® product with be produced with solar energy in an attempt to reduce global warming, fossil fuel waste, air pollution, natural disasters and ultimately preserve our planet. In addition, new vegetable nylon bristles will be used for all toothbrushes, eliminating the need to make plastic from petroleum, which reduces the fossil fuel supply. The nylon is made from castor beans, which are a sustainable growth product.


About RADIUS®
RADIUS is a 27 year-old family-owned consumer products company. It is a leading designer, manufacturer and marketer of specialty toothbrushes and complimentary products, including toiletries’ travel cases and dental floss. RADIUS is a leader in the natural products industry in personal care and is renowned for its combination of innovative designs, premium materials, and eco-conscious manufacturing that redefines ordinary personal care products with the goal of enhancing the quality and enjoyment of everyday routines. The company is vertically integrates, design and manufacturing, inspecting all of its products by hand. Parallel goals of promoting energy-efficient manufacturing and a focus on a clean and cutting-edge design presence sets Radius apart from the rest.

For more information about RADIUS®, or to speak with Saskia Foley, contact Leesa Raab at 212.693.2150 x314, leesa@adinfinitumny.com or Beth Hurtubise at 212.693.2150 x311, beth@adinfinitumny.com

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