Chicago Tribune

by Evelyn Hafferty

November 22nd, 2005

Is it possible to make a toothbrush that does the job without contributing to landfill waste?

Another eco-friendly toothbrush on the market is the Radius Intelligent Toothbrush. The brush beeps when the user has brushed for two minutes; this is the recommended brushing time, as determined by dentists. An indicator light turns red after 90 days to inform the user that it's time to change the toothbrush head. A replaceable head reduces the waste of buying a whole new toothbrush every 90 days. Consumers can purchase a 3-pack of replaceable toothbrush heads for US$ 6.95.

The handle of the Intelligent Toothbrush is very ergonomic; it has a curved bump-out at the bottom of the handle for comfortable gripping in the palm of the hand. Another nice feature: the toothbrush handle curve is available for both right- and left-handed users. Paradoxically, Radius has several other designs of toothbrushes, which are not so clever. One of them is the aforementioned $8 clunker with the head that looks like a hairbrush.

The mantra in eco-friendly circles is well known: recycle, reuse, and reduce. This can be followed by designers as well, even if not as literally. The reduction of over-designed products can help reduce the amount of waste, while using eco-friendly material is even better.

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"I hope nobody has used this because I have adopted it!" ... More


RADIUS® has a dedicated following of users including Sting, Cher, Whoopi Goldberg and many more. Read recent testimonials from fans.


The advanced technology in the RADIUS® Toothbrush appeals to dentists and those in the know - find out why and learn some valuable tips about oral hygiene.


RADIUS® was founded on the Caribbean island of Tortola. James O'Halloran and Kevin Foley were architects who were fascinated by the idea of a functional and enjoyable toothbrush.


Before RADIUS® embarks on making a new product, we put the concept through an evaluation to make sure that we are not just making some more landfill in the name of progress.